Virtual events are the new norm, some of the best virtual event platforms have seen a hike in demand for their services in 2020.
6 Connex, one of the biggest players in the industry claims that virtual event platforms are up 1000% since the pandemic
With 52000 events and subevents held on their own platform.
If you look at the kind of events hosted virtually, you will see a trend of on ground experiences going digital. As the only option to engage users is remote Particiapation.
Best virtual event platforms like 6Connex, V-fairs, INXPO and VConfEx provide services. It can recreate on ground experiences without missing out on user experience or interaction.
Conferences, exhibitions, panel discussions, product launches; even sporting events have transitioned into the virtual space in the pandemic.
Virtual event platforms and complimenting services have moulded their offerings and systems to accommodate the rise in market share.
Marketeers and event planners are being sensitized to virtual event production, which involves components like:
Virtual event design – customizable templates that can be used to recreate physical venues like auditoriums, exhibition halls, exhibition booths and virtual lobbies.
functionality – Virtual event platforms can be incorporated with any or all kinds of customizations
The best virtual event platforms in the market, including new platforms like Hubilo, Hopin and Platoo allow integrations like poll, chat, QnA, Networking lounges, breakout sessions and engagement activities
Content – like every other event or experience, content is key to a successful virtual event
You can stream both live and recorded content onto a virtual events platform
This can also be customized with a chroma set up to make your content more immersive
Analytics – Analytics is a powerful tool that allows you to track your user behaviour down to the basic detail
This allows you to monitor the effectiveness of your virtual event platform
What to look for in a virtual events platform:
Dependability – Its always wise to collaborate with partners who can commit to your deadlines
Also ensure the hosting servers are well equipped to bear the traffic of your respective audiences
Security – Servers in the market offer various levels of security and encryption
Employ the kind of security measures you would need based on the nature of your event and user data
Turnaround time – it’s good to work with a platform that has quick customization timelines, specially when you have multiple events lined up
White labelling – Certain platforms offer the option to white label your domain to a unique URL of your choosing
Onboarding time – Certain platforms require a level of expertise to configure, but recent virtual event platforms allow their users to learn their platform in minimum time and without any technological know how
Costs – Virtual experiences maybe cost efficient, when compared to an on-ground event,
But some full-fledged virtual event productions may challenge this notion
Costs for a virtual event directly depends on the kind of functionality and the level of impressiveness you wish to offer your audiences
Some cost estimates with regards to various kinds of virtual event platforms:
Category 1 – Video conferencing platform
Zoom, web X, MS teams can be used to host webinars with no customization in design or user journey
For a single event costing can range anywhere between 0 to 2500$ depending on the event pax.
Category 2 – Virtual events platform
Companies that offer customization and an enhanced user journey with elements like registration, breakouts, session pages and design customization.
Some of the best virtual event companies offer solutions that range from 2000$ to 12000$ based on the nature of your event
Category 3 – Advanced Virtual events platform
A combination of the offerings of category 1 and 2 offer added features like ticketed registrations, mobile app for your virtual event platform, interactive breakout sessions and exhibits.
Pricing for such platforms range anywhere from $12,000 to $30,000
What’s in store for the virtual event industry:
Grand View Research projections indicate the market to grow nearly ten-fold from $78 billion to $774 billion in the next decade
In 2020 alone, some of the best virtual events platforms raised serious capital,
Eventbrite secured $225M.
Bevy.com and Run The World each secured $15M.
Hopin raised $6.5M.
And Airmeet raised $3M.
These statistics confirm that the future is definitely virtual; You should jump on this bandwagon too.